A WINTER HOLIDAY WITH H&M HOME

The 2026 Holiday collection captures the feeling of arriving at a mountain cabin with family and friends - a place where snowy landscapes, glowing candlelight and thoughtful rituals become the backdrop to the season's most cherished moments. The collection reflects this through tactile materials, festive details and carefully curated pieces designed to create an inviting home throughout the season.

"Modern holiday traditions are all about creating moments that feel personal and meaningful. For this season, we wanted to capture the emotion of a winter escape. The warmth after coming in from the cold, the glow of candlelight, the comfort of soft textiles and the joy of gathering with the people you love. It's a collection that feels nostalgic yet contemporary, bringing together timeless holiday rituals with a modern Scandinavian perspective.” says Evelina Kravaev-Söderberg, Head of Design & Creative H&M HOME.

As daylight fades, various lights transform the home through layers of warm lighting and comforting fragrance. Sculptural candle holders, lanterns and portable lamps create an inviting atmosphere, while woody, spicy and nostalgic scents from the collection candles evoke memories of holidays past. Every detail is designed to bring warmth and wonder into everyday moments.

The textiles in the collection embrace the comforting textures of mountain life through faux fur, vintage-inspired linen, brushed cotton and quilted fabrics. Cushions, throws, curtains and decorative objects are presented in a palette of shifting neutrals, iconic holiday reds and deep evergreen hues. Contrast piping, embroidered text details and subtle après-ski references add a playful yet elevated expression.

Holiday decorating becomes part of the story with ornaments inspired by snowy landscapes, ski culture and nostalgic winter traditions. Glossy glass ornaments, shiny metal accents, paper decorations and playful figurines, including charming trains, festive sweets and nature-inspired motifs, bring character to the Christmas tree and throughout the home.

Holiday mornings are celebrated through timeless breakfast rituals. Freshly baked bread, steaming coffee and the scent of cinnamon and citrus set the tone for slow mornings shared together. New mugs, elegant breakfast trays, candlelight and dinnerware in rich merlot tones create a table that feels both festive and welcoming.

In the bedroom, comfort takes centre stage. Soft flannel bedding, mini-check patterns, quilted bedspreads and coordinating loungewear create the perfect setting for slow mornings by the fire. Matching pyjamas for adults, children and babies celebrate togetherness across generations, making everyday moments feel memorable throughout the holiday season.

The H&M HOME Holiday 2026 collection invites customers to create a home that feels warm, welcoming and filled with the magic of the season. Blending contemporary design with beloved traditions, the collection offers everything needed to create a holiday atmosphere that is both aspirational and approachable, bringing the feeling of a winter getaway home.

The H&M HOME Holiday 2026 collection is available in stores and online at hm.com/home from 22 October 2026.

Please visit our new Stockholm flagship store on Drottninggatan 50 that re-opens on 15^th October 2026.