Riviera Summer Stories with H&M HOME
H&M HOME welcomes a Riviera themed summer, taking inspiration from beach clubs and the colours of the Mediterranean. The new H&M HOME summer collection launches in stores and online at hm.com/home on 23rd April 2026.
The new summer collection is laden with plush beach accessories like chic resort inspired beach towels and pillows, robes to playful games – the summer interiors this season are about fun and relaxation. The inspiration comes from effortless and playful coastal style, including beach clubs on the cliffs off the Mediterranean sea known for their stylish and carefree atmosphere.
The collection centres around the striped towels and matching beach pillows – soft terry in blue, yellow, green and red, in addition to the riviera-themed towels in blue, green and yellow. These are branded with Capri, Nice and Sicily and can be matched with branded cotton beach pouches to carry and protect all summer essentials – an homage to iconic Mediterranean summer spots.
The striped towels come with matching robes, perfect after a morning swim. The collection beach bags are available in a variety of styles – from the classic off-white cotton tote with black handles, to the white and blue striped canvas bag or a mesh tote available in a straw or black colour. Great for a beach excursion or your own at-home beach club, the collection also features striped deck chairs in grey/white or white/blue, a backgammon set that comes in two colours, a beach tennis set and a two deck playing card set in a wooden box in addition to two parasols matching the deck chairs, striped with fringe detailing.
The cushion covers this season include dedicated outdoor pieces, with a variety of stripes and hues in blue and green. The indoor pieces include block colour styles to stitched prints like palms and fish. Summer dining is fun and coastal – bistro inspired plates and serving platters with playful prints including olives, crab and a lemon to colourful striped plates, shell inspired steel serving bowls with a salad cutlery set, shell napkin rings to fish shaped candle holders.
For the children, there is a special Miffy summer collection. The pieces are inspired by Miffy’s imaginary beach life. This collection brings a fresh and modern kids club feeling to outdoor adventures with a range of objects perfect for a day by the sea – from terry towels with the Miffy print, matching beach bag, a terry cape, mug with a lid and straw, plastic cup to a robe. These pieces all come in four colour ranges – green, yellow, orange to blue. In addition to this, there is a beach tennis set, lunch box, cooler and picnic blanket.
