WARM MODERNISM WITH A ’70S TOUCH: H&M HOME PRESENTS FALL 2025
This season, H&M HOME is re-thinking 1970s interior elements in a modern, textured and contemporary way - from shapes and colours to materials.
The latest collection is filled with glossy surfaces, tactile materials like velvet and corduroy, coloured glass, stripes, checks, warm hues including soft pinks, browns and honey tones, in addition to scents with scented candles and diffusers.
The range launches in stores and online at hm.com/home on 14 August 2025.
Every room in the new fall season is immersed in thought-out design pieces - from furniture, cushion covers, vases and bed linen to tableware. The trend centres on warm modernism, drawing inspiration from mid-century modern interiors and the vibrant ’70s design era. The theme of the collection features a harmonious blend of warm brown and honey tones, mixed with soft pinks and graphic black & white. We pair tactile soft textiles with coloured glass and glossy surfaces, embracing stripe hype and graphic modernistic patterns - a curated and decluttered fall, with objects that tell a story.
The living room is clad in velvet fringe cushions, that come in a variety of sizes and are easily matched with the geometric patterns of other cushion additions, featuring wine, cognac and pink shades. Chrome candle holders offset the thick, glass vases, that come in a tall and a round shape. A striped blanket and a checkered rug make for the final details. The Oud Mémoire scented candle and diffuser add to the ambience of the room.
The dining area leads with simplicity. Earthy and natural, the materials featured are ceramics, wood, straw and stone. Ceramic plates in classic black or ecru, with matching serving bowls, serving platters, bowls, small plates and straw charger plates to add depth and texture. Linen napkins come in grey, ecru, black and cognac brown. Other details include footed bowls in marble and wooden serving bowls.
Adding some drama, the zebra print lounge chair and matching stool offer some spice. Other furniture pieces include a wooden sofa table, a wooden lounge chair and a matching vertical shelf wall. A geometrically shaped side table in dark wood is a new addition, alongside a chic yet comfortable lounge chair in a nougat textile print with wooden legs.
The fall bedroom is focusing on tactility and structure. Wide striped bedding in white/brown, or block colours in dark brown or cognac brown. For the bathroom, there are pinks and wine hues, in addition to towels with thin and wide stripes. Chrome organisers for make-up and wellness products include boxes and a stacked tray. Other details are the marble soap dispenser, tray and toothbrush mug, which play with texture and colour.
